My wife and the Maximum Leader have heard me whining about the stupid California Cow add campaign for upwards of a year. If you haven’t seen their adds, click here.

California, since it got into the dairy game relatively recently, has few small family dairy farms. A high percentage of the dairy farms are the monstrous industrial centers I have previously condemned. Since more of the cows live in industrial confinement, it stands to reason that they are LESS happy than the average American cow. Most California cows never leave their barns. But the ad campaign implies they are frolicking on grass.

That’s how cows should be raised.

But California cows aren’t.

So the advertising execs who came up with this add understand how cows should live, but then create marketing that supports farmers who raise their animals in confinement. Cynical and just plain wrong.